The label focuses on up-and-coming artists who get their start on social media platforms. Fortunately, he wouldn't need a side gig for money because he signed with the LA-based record label and production company, Internet Money Records.
While he was working on material for his first EP, Higgins got a job at a factory to support himself, but he was fired after two weeks. By the time he was discovered by a record label, he already had a decent sized following on Soundcloud and had been gaining attention in the hip-hop community for his unique style. He posted under the name "JuicetheKidd," which was inspired by his admiration for the late rapper Tupac who starred in the film "Juice." Once he became a more established artist, he decided to go with "Juice wrld" because it represented him taking over the world. When he was only a sophomore in high school, Juice Wrld wrote and recorded his first song "Forever" and uploaded it to Soundcloud in 2015. Other rappers he considered to influence his style, include Kid Cudi, Travis Scott, Eminem, and Odd Future.
Once he started recording and listening to more rap, Chief Keef became one of his earliest influences and favorite artists. He would freestyle with his friends for fun, and they encouraged him to pursue it as a career. His musical talents and interests were apparent from a young age, but he wasn't seriously interested in rap until he was sixteen. During high school, he started making music on his iPhone and posting it to the online platform Soundcloud. Within a couple of years, he was using Xanax, Percocet, and smoking cigarettes. In the sixth grade, he began drinking lean, which is hydrocodone cough syrup mixed with soda. Throughout his childhood and adolescence, Juice Wrld was a heavy substance user.
He also played the trumpet for his high school band. At the age of four, he was already learning how to play the piano and later learned the guitar and drums. He listened to music through playing video games and was exposed to bands like Blink-182, Black Sabbath, Billy Idol, and Fall Out Boy. She was very religious and did not let him listen to rap or hip-hop, but he was allowed to listen to rock and pop. He and his older brother were raised by their mother. When he was a toddler, his parents divorced, and his father left. Juice WRLD was born Jarad Anthony Higgins on December 2 nd, 1998 in Chicago, Illinois. For comparison, Kobe Bryant's estate earned around $25 million in the same period. It was enough to place the late rapper among the highest-paid deceased celebrities during the period. In the 12 months following Juice Wrld's death, his estate earned $15 million from various royalty streams, merchandise and other avenues.
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